Bright Bowl

Bright Bowl is a conceptual soup brand that aims to make healthy eating more appealing to young people, by repositioning itself as a healthy option, full of character.

This character is brought to life through a simple smile, inspired by the shape of a bowl of soup. A smile, full of positivity, goodness and healthy benefits.

Built on the brand essence ‘Full of smiles’ Bright Bowl puts a smile at the heart of the brand to further push the positive qualities of soup.